基于改进AHP-FCE法的物流企业竞争力评价

吕信宏，陆新艺，刘华琼^*

山东交通学院 交通与物流工程学院，山东 济南  250357

摘要：为提高物流企业的竞争力，促进区域经济发展，构建物流企业竞争力评价指标体系，应用层次分析（analytic hierarchy process，AHP）法和熵权法计算各评价指标的组合权重，采用模糊综合评价（fuzzy comprehension evaluation，FCE）法构建模糊综合矩阵，基于各评价指标的组合权重计算综合评价矩阵，构建物流企业竞争力评价模型。以天津市某物流企业为例进行实例验证，结果表明：该物流企业的竞争力评价等级为“优秀”。结合物流企业竞争力关键指标，提出相应的对策及建议。基于改进AHP-FCE法的物流企业竞争力评价具有较好的实用性，对物流企业建立竞争优势有一定参考作用。

关键词：物流企业；AHP法；竞争力；熵权法；FCE法

The competitiveness evaluation of logistics enterprise based on improved AHP-FCE method

LÜ Xinhong，LU Xinyi，LIU Huaqiong^*

School of Transportation and Logistics Engineering, Shandong Jiaotong University, Jinan 250357, China

Abstract:In order to improve the competitiveness of domestic logistics enterprises,and promote economic development, and build a logistics enterprise competitiveness evaluation index system, the combination weight of each evaluation index is calculated based on analytic hierarchy process (AHP) method and entropy weight method. Fuzzy comprehensive evaluation(FCE) method is adopted to construct a fuzzy comprehensive matrix, and a comprehensive evaluation matrix is calculated based on the combined weight of each evaluation index, then a competitiveness evaluation model of logistics enterprises is constructed. Taking a logistics enterprise in Tianjin as an example to verify the example, the results show that the competitiveness evaluation level of this logistics enterprise is excellent. Combined with the key indicators of logistics enterprise competitiveness, corresponding countermeasures and suggestions are put forward. The competitiveness evaluation method of logistics enterprises based on the improved AHP-FCE method has good practicability and certain reference significance for other logistics enterprises to establish competitive advantages.

Keywords:logistics enterprise; AHP method; competitiveness; entropy weigh method; FCE method